Marketing Engagement Specialist

Atlanta, GA 30303

Posted: 12/21/2018 Industry: Marketing Pay Rate: $90,000 to $110,000 annually

JOB TITLE: Marketing Engagement Specialist

 

Encadria Staffing Solutions is currently seeking a skilled Marketing Professional with a high level experience to assist with a new project for Georgia-Pacific, under the GP PRO team. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible, and economically sound. Headquartered in Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 30,000 people at approximately 300 locations in North and South America.

 

JOB DESCRIPTION:

We are seeking an experienced and enthusiastic Marketing Engagement Specialist to join the team that supports the GP PRO business in its marketing efforts. This is a vital role that would act as a single point of contact for our internal stakeholders. The Marketing Engagement Specialist will be a master of customer focus while seeing the big picture and help guide specialized work teams execute against strategic calendars.

The Marketing Engagement Specialist will be tasked with overseeing and helping guide the execution of editorial calendars. The specialist will work with multiple stakeholders and team members. The ideal candidate must have stellar communication and facilitation skills, a respectful customer approach and an ability to represent marketing at a broad level. This position reports to the Sr. Director, Brand Experience.

 

ADDITIONAL RESPONSIBILITIES:

Oversee and guide the execution of strategic calendars

Collaborate with internal customers and team members to discuss & scope specific tactics

Work with project teams to devise plans that meets the creative brief, investment & timing

Create creative briefs as needed

Interact with internal customers, solving any problems and making sure deadlines are met

Checking and reporting on the work progress

Keeping in contact with the client at all stages of the project

Work with our category/product teams to evangelize our design systems as a whole including content development and strategic calendars

BASIC QUALIFICATIONS:

Bachelor’s degree in business administration, advertising, journalism, or marketing

5+ years of experience in one or a combination of the following: account executive (agency or in-house), product/program management, digital platforms

 

DESIRED KNOWLEDGE/SKILLS/ABILITIES:

Broad knowledge of marketing including creative process, briefing, strategic plans

An understanding of brand narratives and an ability to support and articulate clear and compelling stories

Ability to course-correct / clarify scope for and with project teams as needed

Applied knowledge of content standards, including style guides, lexicons, and content types

Experience with global brands and/or world-class agencies

Relentless attention to detail

Ability to work collaboratively with multiple teams & customers (Design, Product, Demand Generation, IT)

Ability to interact with all levels of an organization

Demonstrated experience with annual planning for cross-segment content

Prior experience with CPG and/or B2B

 We are an equal opportunity employer. Minority/Female/Disabled/Veteran. Except where prohibited by state law, all offers of employment are conditioned upon successfully completing a background check, passing a drug test. E-verify is utilized to verify eligibility to work in the United States.

 

Visit https://www.encadria.com/job-seekers/ to apply today!

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