Marketing Engagement Specialist
Atlanta, GA 30303
JOB TITLE: Marketing Engagement Specialist
Encadria Staffing Solutions is currently seeking a skilled Marketing Professional with a high level experience to assist with a new project for Georgia-Pacific, under the GP PRO team. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible, and economically sound. Headquartered in Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 30,000 people at approximately 300 locations in North and South America.
We are seeking an experienced and enthusiastic Marketing Engagement Specialist to join the team that supports the GP PRO business in its marketing efforts. This is a vital role that would act as a single point of contact for our internal stakeholders. The Marketing Engagement Specialist will be a master of customer focus while seeing the big picture and help guide specialized work teams execute against strategic calendars.
The Marketing Engagement Specialist will be tasked with overseeing and helping guide the execution of editorial calendars. The specialist will work with multiple stakeholders and team members. The ideal candidate must have stellar communication and facilitation skills, a respectful customer approach and an ability to represent marketing at a broad level. This position reports to the Sr. Director, Brand Experience.
Oversee and guide the execution of strategic calendars
Collaborate with internal customers and team members to discuss & scope specific tactics
Work with project teams to devise plans that meets the creative brief, investment & timing
Create creative briefs as needed
Interact with internal customers, solving any problems and making sure deadlines are met
Checking and reporting on the work progress
Keeping in contact with the client at all stages of the project
Work with our category/product teams to evangelize our design systems as a whole including content development and strategic calendars
Bachelor’s degree in business administration, advertising, journalism, or marketing
5+ years of experience in one or a combination of the following: account executive (agency or in-house), product/program management, digital platforms
Broad knowledge of marketing including creative process, briefing, strategic plans
An understanding of brand narratives and an ability to support and articulate clear and compelling stories
Ability to course-correct / clarify scope for and with project teams as needed
Applied knowledge of content standards, including style guides, lexicons, and content types
Experience with global brands and/or world-class agencies
Relentless attention to detail
Ability to work collaboratively with multiple teams & customers (Design, Product, Demand Generation, IT)
Ability to interact with all levels of an organization
Demonstrated experience with annual planning for cross-segment content
Prior experience with CPG and/or B2B
We are an equal opportunity employer. Minority/Female/Disabled/Veteran. Except where prohibited by state law, all offers of employment are conditioned upon successfully completing a background check, passing a drug test. E-verify is utilized to verify eligibility to work in the United States.
Visit https://www.encadria.com/job-seekers/ to apply today!